Raybourn Group International Marketing and Communications Manager
Raybourn Group International (RGI) is seeking a marketing and communications manager serving in a dual role, contributing to both RGI marketing efforts and as marketing and communications manager for an international association. This person will play a crucial role in elevating the brand presence and communication strategies for both organizations.

At RGI, we pride ourselves on making a meaningful impact on people's lives. As an AMC Institute Accredited Association Management Company, we provide exceptional outsourced association management, event planning, and consulting services to numerous nonprofits, trade associations, and professional societies. Our mission goes beyond simply fulfilling our client’s needs; it revolves around creating positive change and enriching the lives of those we serve. Associations play a vital role in society, and through our collaborative efforts, we aim to empower them to achieve their missions and make a lasting difference.

RGI has been named as Best Places to Work in Indiana in 2021, 2022 and 2023.

This position is hybrid with some on-site work required. However, a fully remote candidate will be considered for a qualified candidate.

GENERAL RESPONSIBILITIES:

Supporting organization goals by being responsible for creating, planning, managing, and executing high-quality, integrated communication and marketing strategies.

SPECIFIC RESPONSIBILITIES:

External Communications:

• Oversee brand identity and messaging; ensure branding is consistently applied in all company communications.
• Develop and oversee content marketing efforts, including project management, writing, editing, and designing weekly blogs and quarterly campaigns.
• Write and design all member communications, including email newsletters, policy updates, and event-specific email marketing.
• Manage, monitor, and maintain social media presence including creating and implementing a content calendar, tracking metrics, and recommending new strategies to meet marketing goals.
• Develop and execute media relations strategy, including writing all news releases, overseeing distribution and proactive outreach to relevant media, and monitoring and reporting media coverage.
• Assist association components with emails, social media, and newsletters as needed.
• Assist with prospective client proposals, including writing, researching, editing, and designing documents.
• Work with the director of membership to create material for membership recruitment and retention campaigns.

Website:

• Utilize WordPress to keep website content current and relevant.
• Utilize the database to maintain member content pages.

Annual Conference:

• Create and execute conference marketing plans, including emails, videos, mailings, social media, and digital marketing.
• Create and maintain content for the conference app.
• Assist with publishing a supplemental issue of an association journal related to the annual conference.
• Create signage, exhibitor prospectus, and other conference materials.
• Develop conference PowerPoint presentations for awards and business meetings.
• Work with volunteers on video and photography coverage of the conference.

Foundation Fundraising:

• Create and execute quarterly fundraising strategies for the association’s foundation.
• Coordinate Facebook and Day of Giving campaigns.

Committees:

• Serve as staff liaison to the journal committee, including coordinating meeting dates, tracking committee work, and overseeing the marketing subcommittee.

Team Coordination:

• Coordinate projects with other marketing team members.
• Oversee the communications internship program and supervise interns.

KNOWLEDGE AND SKILL REQUIREMENTS:

Applicants should have specific expertise in performing the job responsibilities outlined in this job description and possess the following skills and abilities:

Key Skills and Abilities:

• Ability to exercise discretion and independent judgment.
• Strong project management and organizational skills.
• Ability to manage multiple overlapping production deadlines in a fast-paced environment.
• Superior interpersonal, written, and verbal communication skills.
• Proven ability to work as part of a team, including the ability to work with staff and volunteer committees, accept ideas from others, and maintain delineation of staff and volunteer roles.
• Experience in selecting, managing, and working with third-party and/or outside service providers including e-mail content management vendors, and other service providers/contractors, such as printers, writers, photographers, videographers, and graphic designers.

Education and/or Experience:

• A bachelor’s degree, preferably in marketing, communications, or journalism, is desired.
• At least four years of related experience, preferably with a nonprofit or in higher education.
• Or an equivalent combination of education and experience will be considered.

Language Skills:

• Excellent writing, spelling, and grammar skills.
• High level of accuracy with skills for proofreading all work produced.
• Ability to craft, implement, and evaluate high-level, strategic communication and marketing plans, adjusting them as needed based on data about changing member needs and feedback from key stakeholders.

Software Knowledge, Skills, and Abilities:

• Experienced user of Microsoft office software including Word, Excel, PowerPoint, Access, and Outlook.
• Experienced user of social media platforms, tools, and applications.
• Experience using Adobe Creative Suite products, including InDesign, Photoshop, and Illustrator and other design programs such as Canva.
• Experience with email and web content management systems.

Other Requirements:

• Ability to travel in the United States for annual conference (up to seven days of travel).
• Trustworthy to manage and be involved in networking and interacting with members.
• Exceptional customer service skills.
• Prior nonprofit exposure is helpful.

This position posting is not intended to be and should not be construed, as an all-inclusive list of all responsibilities, skills, efforts, or working conditions associated with the position. While it is intended to be an accurate reflection of the overall position requirements, management reserves the right to modify, add or remove duties and to assign other duties as necessary.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Indianapolis, IN 46268