Job Summary
Sable Point Lighthouse Keepers Association, (SPLKA, a nonprofit which seeks to promote and preserve four Lake Michigan ​Lighthouses) has an opening for a Marketing Manager. This individual is responsible for promoting SPLKA through both digital and traditional marketing styles. This individual will also handle SPLKA’s online gift store, handles accounting of all revenues from merchandise, donations and tower tours as well as ordering artisan crafts and lighthouse merchandise, checking inventory and training interns and volunteers.

Responsibilities and Duties:

1. Establishes and maintains positive relationships with SPLKA staff and the Association membership.

2. Establishes and maintains positive relationship with all vendors.

3. Orders merchandise for all of the gift shop(s).

4. Completes physical inventory of all merchandise at all lights, keeps track of back stock and organizes and stores it in consistent places so it is easily found.

5. Fixes bar-code problems as they arise and pricing issues that come up during sales.

6. Enters items into the computer as they arrive and generates price tags for merchandise. Works to make sure all merchandise is entered into the computer system.

7. Makes sure computer systems are set up to take credit card donations from our visitors.

8. Oversees, designs and implements attractive displays at any satellite gift shop locations not limited to festival and community events.

9. Ensures profitability of the gift shop(s).

10. Establishes and maintain adequate stock at the main office for online sales.

Deliverables:

a. Working with the Executive Director, developing online store sales level plan with quarterly sales goals.

b. Ensure all customer orders are shipped to the customer within three days of customer order date.

c. Working with Executive Director developing goal for total number of products in the online store.

d. Ensure fewer than five items are out of stock at any time within the year.

e. Develops an online store performance report on store metrics, including sales levels vs. sales plan, dates of all e-blasts with online store link including average number of days from the customer order date to order shipping date, An annual online store report will be availableat the end of the calendar year to be included in the next scheduled board meeting.

f. Ensure all SPLKA email blasts have a direct link to the online store.

g. Develops e-blasts though out the year featuring merchandise available in the online store, this includes two holiday email blasts that are holiday giving specific with 10 products highlighted in each with link to the online store.

h. Working with Office Administrator, ensuring online store functionality is operational every day. Office Administrator will check online store function every day and report to Marketing Manager any problems.

11. Tracks and reports all revenue from sales and tower tours at the lights and other venues.

12. Preparing and publishing rack cards, all printing needs such as “I climbed” stickers for each lighthouse, open posters, event posters, walkway brochures, Tag lighthouse books and any other marketing material needed to promote SPLKA and our lights.

13. Works to make sure all of our marketing material’s ie. rack cards, lighthouse brochures, etc. are placed at all four of SPLKA lighthouses, the Ludington, Hart and Muskegon County Chamber of Commerce Visitor centers, museums and other strategically placed locations, such as the State of Michigan visitor’s centers, for the visitors to pick up.

14. Troubleshoots all gift shops related software and hardware issues in a timely manner.

15. Trains volunteers in the use of the computer, iPad and procedures for closing out at the end of the day. Provides onsite updated manual for use of iPad system Square and other gift shop tasks for reference by on- site volunteers.

16. Monitor the inventory in the SPLKA gift shops, rack cards, activity books, Coast Guard books, Michigan Lighthouse Maps, WMTA Circle tour maps, walkway brochures, Shoreline Guides, WMTA Booklets, brochures, etc. making sure that items are well stocked at each location.

17. Marketing Manager promotes SPLKA events, working with Operations Manager to make sure staffing requirements are met for lighthouses with evening concerts, Big Sable Bus Days, Ludington Friday night downtown activities and other events like Apple Fest in Silver Lake and the Michigan Lighthouse Festival.

18. Fill in at site as needed to provide onsite keepers a day off.

19. Work with communities to promote SPLKA’s lights.

20. Develops social media campaigns and produces regular posts to promote SPLKA’s mission. Schedules posts for major holidays.

21. Works with Operations Manager on planning, coordinating and staffing events at the specific lighthouse.

22. Makes sure all deposits from the lighthouses are made in a timely manner at least twice per week.

23. Submits monthly board reports and newsletter articles as required by the Executive Director.

24. Develops, designs, and prints SPLKA’s newsletter in coordination with SPLKA’s staff, volunteers, and board.

25. Aids the Executive Director and other SPLKA staff as needed, to design and distribute bulk mailers.

26. Develops budget proposals with the Executive Director for inventory and expenses.

27. Performs other related duties as assigned by the Executive Director.

Job Type: Full-time

Pay: $35,000.00 - $40,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• 8 hour shift
• Weekends as needed

Experience:

• Merchandising: 3 years (Preferred)
• Digital marketing: 3 years (Preferred)

Ability to Commute:

• Ludington, MI 49431 (Preferred)

Ability to Relocate:

• Ludington, MI 49431: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Ludington, MI 49431